TITLE

INNOVATION AS A STRATEGY: SIX STEPS TO GET THERE TODAY

AUTHOR(S)
Collick, Scott
PUB. DATE
November 2011
SOURCE
Flexible Packaging;Nov2011, Vol. 13 Issue 9, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers steps to encourage innovation in business. The right team comprised of people who can generate ideas, make them better, and logically organize them should reportedly be assembled with the right leadership to handle the changing nature of business. The article states that a company should welcome new ideas and facilitate collisions of ideas, focus on megatrends first and explore positive changes via new products, and keep a folder of raw ideas from various sources.
ACCESSION #
70838521

 

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