TITLE

Financial firms signal advertising comeback

AUTHOR(S)
Davis, Andrea
PUB. DATE
April 2002
SOURCE
Indianapolis Business Journal;4/22/2002, Vol. 23 Issue 6, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the trends of advertising among financial services companies in Indianapolis, Indiana. Recovery of financial firms; Efforts of the companies in spending for advertising and public relations; Relevance of television and print campaigns.
ACCESSION #
7081983

 

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