License to dream

Sloan, Carole
July 2002
Home Textiles Today;7/29/2002, Vol. 23 Issue 46, p16
Trade Publication
Reports the licensing activities of the textile industry in the U.S. Changes in licensing marketing; Proliferation of retailer-specific programs; List of companies.


Related Articles

  • Bel-Air Seeking Luxury Licensees.  // Home Textiles Today;4/30/2012, Vol. 33 Issue 11, p2 

    The article reports on the launch of Bel-Air Association in Los Angeles, California to its life-style licensing program which offers categories for fabrics and textiles.

  • Licensing show a hit for textiles. Corral, Cecile B. // Home Textiles Today;06/18/2001, Vol. 22 Issue 41, p1 

    Focuses on the Licensing 2001 in New York, New York. Shift of interest of the licensors from toys and apparel to home textiles; Comments from Patrick Moyer, marketing vice president of Mohawk Home; List of home textile categories.

  • Brands Going Bland. Marks, Jennifer // Home Textiles Today;12/15/2008, Vol. 29 Issue 31, p22 

    The author reflects on issues of product licensing in the home textile industry. It says that both the suppliers and retailers want to develop their brand names under the brand that already exists. The author argues that such practice would lead to the shortage of brands to licence except for...

  • Mumm's The Word. Molaro, Regina // License!;Jun2006, Vol. 9 Issue 5, pS14 

    The article discusses artist, decorator and entrepreneur Debbie Mumm's celebration of the 20th anniversary of her art licensing and publishing company, Debbie Mumm Inc. in the U.S. Mumm is known for her country-style fabrics and quilt designs. One of the company's first licensing deals was a...

  • JLA Home launches youth division. Kitchen, Jane // Furniture/Today;May2005 Supplement, p26 

    Reports that textile supplier JLA Home has launched a Youth Home Fashions division. Appointment of veteran youth textile executive David Jackson as vice president of merchandising; Firm's plan to focus its youth division on sophisticated designs for tweens and teens; Importance of licensing;...

  • License properties seek partners at LIMA. Corral, Cecile B. // Home Textiles Today;6/7/2004, Vol. 25 Issue 39, p1 

    Reports on the annual Licensing 2004 International trade show in New York City. Comments of Michael Malone, senior vice president of marketing at Sony Pictures Consumer Products, on the importance of home textiles in licensing programs; Role of licensed home textiles in retail; Comments of Dave...

  • Licensing Opportunities Beckon. Corral, Cecile B. // Home Textiles Today;6/9/2008, Vol. 29 Issue 15, p8 

    The article presents several brands featured at the Licensing International Exposition event. These brands are looking for home textile licensing partners to establish merchandise sales and consumer awareness through home products. It includes Animal Planet television channel, Crayola and...

  • Licensing brings spice of life to the shopping experience. Kapner, Jerry // Discount Store News;6/17/96, Vol. 35 Issue 12, p14 

    Talks about licensing of products for retail in the United States. Homogenization of retail; Properties available at the Licensing Show scheduled for June 25 to 27, 1996; Benefits of licensing.

  • Brand equity: The building blocks of licensing. Wilensky, Dawn // Discount Store News;6/17/96, Vol. 35 Issue 12, p33 

    Focuses on the development of a strong licensed program for retail companies in the United States. Brand equity as a lucrative undertaking; Requirements of a strong brand presence; Support from theatrical release, home video, television or toy tie-ins; Planning for a licensed program.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics