TITLE

Springmaid promotion moves on

PUB. DATE
July 2002
SOURCE
Home Textiles Today;7/29/2002, Vol. 23 Issue 46, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of a major brand-building effort in the U.S. by Springs Industries for one of the oldest names in its brand stable, Springmaid. Features of the advertising campaign; Content of the Springmaid Dream Machine decorating center; Product offerings.
ACCESSION #
7081723

 

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