Joe Boxer drives home BTS sales

July 2002
Home Textiles Today;7/29/2002, Vol. 23 Issue 46, p1
Trade Publication
Reports the contribution of the Joe Boxer apparel to the home sales of the Back-to-School collection, a Kmart exclusive designed to bring younger customers to the store in the U.S. Advertising campaign for the clothing line; Product offering; Price range.


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