Beach towel makers seek shift in season

Corral, Cecile B.
July 2002
Home Textiles Today;7/29/2002, Vol. 23 Issue 46, p1
Trade Publication
Reports the shift in the sale period for beach towels by retailers in the U.S. Offer of promotional prices; Disadvantage of offering sales promotions; Encouragement of retailers to save the better-quality towels for debut on sales floor later in the summer season.


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