TITLE

A 'COOL' APPROACH TO KIDS: TV ADS TO PROMOTE FRUIT

PUB. DATE
July 2002
SOURCE
FoodService Director;7/15/2002, Vol. 15 Issue 7, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on a campaign being developed by the Ekaya Institute, a nonprofit organization in Los Angeles, California, to get kids to eat more fruits. Goal of the campaign; Contributors of the campaign; Details on the commercials.
ACCESSION #
7080697

 

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