Early Results of TV's Book Cub Binge Promising

Holt, Karen Jenkins
July 2002
Book Publishing Report;7/22/2002, Vol. 27 Issue 28, p1
Trade Publication
Reports on the emergence of television book clubs in the U.S. Plan to launch a weekly TV segment 'Martha's Favorite Books' by host Martha Stewart; Impact of book club selections on book sales; Influence of host Kelly Ripa on book picks.


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