It's all a young family affair

Singh, Sonoo; Khan, Yasmeen
July 2002
Marketing Week;7/11/2002, Vol. 25 Issue 28, p34
Trade Publication
Focuses on the survey made on young family affair. Change of lifestyle and spending habits; Definition of young family group; Survey data from Datamonitor; Reasons of working for mothers; Increase of household income for the family.


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