TITLE

OLD BRANDS, NEW HANDS

AUTHOR(S)
Singh, Sonoo
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the risk involved in buying and reviving expired commercial products in Great Britain. List of acquisitions in the commercial products market; Ability of medium-sized companies to market its own brands; Dominance of multinational corporations in sales channels.
ACCESSION #
7066140

 

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