TITLE

Directory enquiries--what number, please?

AUTHOR(S)
Dwek, Robert
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the deregulation of the directory inquiries (DQ) market in Great Britain. Delays in the launching of another DQ codes; Problems posed by the deregulation; Use of DQ to generate customer revenues and loyalty.
ACCESSION #
7066127

 

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