TITLE

Generic ads: made of the right stuff?

AUTHOR(S)
Charles, Gemma
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the elimination of the marketing department of the Dairy Council Inc. in Great Britain. Impact of the elimination on the White Stuff generic campaign; Increase of milk sales following the launch of the campaign; Disagreement over the extent of success of the campaign.
ACCESSION #
7066121

 

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