It is worth allowing the musicians to call the music

Davies, Jane
July 2002
Marketing Week;7/11/2002, Vol. 25 Issue 28, p16
Trade Publication
Comments on the skepticism of music artist managers about the use of classic recordings in advertising campaigns. Reference to the use of the music record of Elvis Presley in the World Cup commercial; Interest of Warner Music to establish marketing partnership with brands; Requirements for the use of major recordings in advertising campaigns.


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