TITLE

It is worth allowing the musicians to call the music

AUTHOR(S)
Davies, Jane
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the skepticism of music artist managers about the use of classic recordings in advertising campaigns. Reference to the use of the music record of Elvis Presley in the World Cup commercial; Interest of Warner Music to establish marketing partnership with brands; Requirements for the use of major recordings in advertising campaigns.
ACCESSION #
7066109

 

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