TITLE

New dawn doesn't make adland's day

AUTHOR(S)
Benady, David
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the license secured by the British Broadcasting Corp. (BBC) to operate digital terrestrial television (DTT) in Great Britain. Views of advertisers on DTT; Market campaigns prepared by BBC for the launching of DTT; Cost of the digital television service.
ACCESSION #
7066103

 

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