New dawn doesn't make adland's day

Benady, David
July 2002
Marketing Week;7/11/2002, Vol. 25 Issue 28, p16
Trade Publication
Discusses the license secured by the British Broadcasting Corp. (BBC) to operate digital terrestrial television (DTT) in Great Britain. Views of advertisers on DTT; Market campaigns prepared by BBC for the launching of DTT; Cost of the digital television service.


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