TITLE

Dial-a-Phone secures £2m Premier sponsorship deal

PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the sponsorship of Internet mobile phone retailer, Dial-a-Phone on Middlesbrough's Football Club in England. Refusal of former sponsor BT Cellnet to renew the contract with the club; Financial terms of the deal; Reasons of the company for entering the sponsorship market.
ACCESSION #
7065786

 

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