Initiative wins £5m Air Miles

Johnson, Branwell
July 2002
Marketing Week;7/11/2002, Vol. 25 Issue 28, p13
Trade Publication
Reports the selection of advertising agency Initiative Media to handle the media planning and buying account of Air Miles in Great Britain. Transfer of the account from Starcom Motive; Agencies competing for the account; Partnership with Tesco by the company in promoting the World Cup event.


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