TITLE

Initiative wins £5m Air Miles

AUTHOR(S)
Johnson, Branwell
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the selection of advertising agency Initiative Media to handle the media planning and buying account of Air Miles in Great Britain. Transfer of the account from Starcom Motive; Agencies competing for the account; Partnership with Tesco by the company in promoting the World Cup event.
ACCESSION #
7065777

 

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