TITLE

...Marketers given a say in BBC and C4 output

PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing initiatives launched by Channel 4 and the British Broadcasting Corp. (BBC) in Great Britain. Establishment of a creative strategy group by Channel 4; Appointment of director of strategy and marketing David Brook to co-chair the group; Selection of Charlotte Fuller by BBC to lead a six month pilot scheme.
ACCESSION #
7065689

 

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