TITLE

Five to fight for £10m HBOS brief

AUTHOR(S)
Eastham, Jaime
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the search of an advertising agency by Insight Investment Management to handle its advertising account in Great Britain. Selection of five agencies to choose from; Establishment of the company through the merger of three asset management division of Halifax Bank of Scotland; Creation of the logo and brand identity of Insight by the Partners.
ACCESSION #
7065643

 

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