TITLE

Eurotunnel in search for full service agency

PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the search of an advertising agency by Eurotunnel to handle its creative and media business in Europe. Concentration of the company on direct marketing; Partnership of the company with the French Tourist Office for a campaign promoting self-drive; Launch of a point-of-sale campaign to boost awareness of its retail offerings.
ACCESSION #
7065630

 

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