TITLE

DHL lines up duo for £40m account

PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites the delay in the appointment of advertising agencies to handle the global advertising and media business of courier company DHL in Great Britain. Collision of the company's plane with a Russian passenger jet; Number of fatalities in the accident; Sponsorship of the company in the World Cup competition.
ACCESSION #
7065628

 

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