TITLE

ASA rebuffs GSK's complaints about Coca-Cola's Powerade

PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the complaints of GlaxoSmithKline (GSK) against the advertising campaigns of Coca-Cola UK for the Powerade drink in Great Britain. Creation of the commercial by Wieden & Kennedy; Competition of the drink with the Lucozade Sport drink of GSK; Response of the Great Britain Advertising Standards Authority to the complaints of GSK.
ACCESSION #
7065619

 

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