ASA rebuffs GSK's complaints about Coca-Cola's Powerade

July 2002
Marketing Week;7/11/2002, Vol. 25 Issue 28, p9
Trade Publication
Focuses on the complaints of GlaxoSmithKline (GSK) against the advertising campaigns of Coca-Cola UK for the Powerade drink in Great Britain. Creation of the commercial by Wieden & Kennedy; Competition of the drink with the Lucozade Sport drink of GSK; Response of the Great Britain Advertising Standards Authority to the complaints of GSK.


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