TITLE

Bulmers picks group supremo

AUTHOR(S)
Croft, Martin
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the promotion of Jon Eggleton to the position of group marketing director for Bulmers in Great Britain. Job responsibilities; Plan of the company to increase the advertising budget for Red Stripe beer; Factors contributing to the decline in the company's profits.
ACCESSION #
7065596

 

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