Bulmers picks group supremo

Croft, Martin
July 2002
Marketing Week;7/11/2002, Vol. 25 Issue 28, p9
Trade Publication
Details the promotion of Jon Eggleton to the position of group marketing director for Bulmers in Great Britain. Job responsibilities; Plan of the company to increase the advertising budget for Red Stripe beer; Factors contributing to the decline in the company's profits.


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