TITLE

Inter-Continental picks ex-BA boss as Euro Chief

AUTHOR(S)
Johnson, Branwell
PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the appointment of Mark Hodson as marketing director of Inter-Continental Hotels & Resorts in Europe. Job responsibilities; Career background; Launch of a tactical price promotion campaign by the company.
ACCESSION #
7065541

 

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