TITLE

Airtours launches £5m low-cost holiday drive

PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the launching of a marketing campaign by Airtours Holidays in Great Britain. Launch of the company's brochure; Creation of the outdoor and press campaign by Connectpoint; Services offered by the travel agency.
ACCESSION #
7065480

 

Related Articles

  • More choice in the Med.  // Travel Trade Gazette UK & Ireland;7/22/2005, Issue 2675, p26 

    Reports that Airtours Holidays Ltd. has added a number of properties to its new Prestige brochure and three new small-scale properties to Local Flavours. Destinations covered by Prestige brochure; Brochure prices; Contact information.

  • Airtours sets up e-brochure trial. Huxley, Lucy // Travel Trade Gazette UK & Ireland;5/26/2003, Issue 2565, p15 

    Reports on the running trials of Airtours Holidays' electronic brochure service. Advantages of the service; Features of the electronic brochures.

  • AIRTOURS' RISE.  // Travel Trade Gazette UK & Ireland;10/28/2002, Issue 2537, p6 

    Focuses on the business history of Aitours Holidays Co. in Great Britain. Purchasing of the company by David Crossland; Launching of package holidays termed Airtours Holidays; Expansions on the tour operating business of the company.

  • Will Air tours' 'clever little ploy' work? Huxley, Lucy // Travel Trade Gazette UK & Ireland;12/9/2002, Issue 2543, p14 

    Details the marketing campaign of Airtours Holidays. Launch of third-edition brochures; Offer of discounts; Importance of timing.

  • Brochures include customer ratings.  // Travel Trade Gazette UK & Ireland;7/15/2002, Issue 2522, p4 

    Describes Great Britain-based Airtours Holidays' summer 2003 brochures that contain customer service questionnaire for travellers.

  • Airtours puts ...5m into direct-selling division.  // Marketing Week;12/4/1997, Vol. 20 Issue 36, p7 

    Reports on a campaign by Airtours Holidays to promote its direct-selling unit. Opportunities seen for the group by the company's spokespersons; Chances for competition in the travel industry.

  • Airtours 'is market leader.' Richardson, Dave // Travel Trade Gazette UK & Ireland;4/7/2003, Issue 2558, p21 

    Reports on the claims of AirTours Holidays on the number of holidays left to sell in Midlands, England. Market share of AirTours; Launch of a fourth-edition brochures; Plan of AirTours Holidays to offer discounts.

  • Airtours seeks niche bookings. Huxley, Lucy // Travel Trade Gazette UK & Ireland;8/12/2002, Issue 2526, p8 

    Reports on Great Britain-based Airtours Holidays' launch of a Simply Small and Friendly program and a stand-alone Sicily, Italy brochure for travellers. Features of the program; Adoption of low pricing strategy for the program.

  • Operator launches Italy stand-alone.  // Travel Trade Gazette UK & Ireland;8/12/2002, Issue 2526, p8 

    Reports on Airtours Holidays' launch of a stand-alone Italy and Sicily travel brochure for summer 2003. Reason for the move; Features of the offering.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics