Royal Mail in Lord of the Rings game tie-up

July 2002
Marketing Week;7/11/2002, Vol. 25 Issue 28, p6
Trade Publication
Reports the launching of a Lord of the Rings-themed advertising campaign by the British Royal Mail. Tie-up of the postal service with singer Elton John; Creation of the campaign by Claydon Heeley Jones Mason; Plan of the Royal Mail to conduct a statutory review of its advertising account held by Bates.


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