TITLE

Royal Mail in Lord of the Rings game tie-up

PUB. DATE
July 2002
SOURCE
Marketing Week;7/11/2002, Vol. 25 Issue 28, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of a Lord of the Rings-themed advertising campaign by the British Royal Mail. Tie-up of the postal service with singer Elton John; Creation of the campaign by Claydon Heeley Jones Mason; Plan of the Royal Mail to conduct a statutory review of its advertising account held by Bates.
ACCESSION #
7065468

 

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