Advertisers left short of friends

July 2002
Marketing Week;7/11/2002, Vol. 25 Issue 28, p3
Trade Publication
Details the failure of ITV Network to secure the license to operate digital terrestrial television (DTT) in Great Britain. Launch of an unprecedented publicity campaign by the British Broadcasting Corp. (BBC) for DTT; Reduction of the cost of access to DTT; Partnership of BBC with BSkyB.


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