In Search of the Dream Business

Burlingham, Bo
August 2002
Inc.;Aug2002, Vol. 24 Issue 8, p92
Discusses various ways of marketing a product. Comparison between selling perishable and nonperishable goods; Rule that companies can use to determine the additional sales that the company has to generate in order to cover the expenses of hiring an employee; Effective way of introducing all-purpose cleaners to the marketplace on a limited budget.


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