TITLE

In Search of the Dream Business

AUTHOR(S)
Burlingham, Bo
PUB. DATE
August 2002
SOURCE
Inc.;Aug2002, Vol. 24 Issue 8, p92
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses various ways of marketing a product. Comparison between selling perishable and nonperishable goods; Rule that companies can use to determine the additional sales that the company has to generate in order to cover the expenses of hiring an employee; Effective way of introducing all-purpose cleaners to the marketplace on a limited budget.
ACCESSION #
7055774

 

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