TITLE

At dawn of the marketing age the caveman cometh

AUTHOR(S)
Murray, Iain
PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the discovery of a fragment of a first-century earthenware jar in an archaeological dig in Cumbria, England which shows an example of a marketing craft. Attachment of remains of clay labels reading 'tunny fish relish from Tangiers,' 'excellent' and 'top quality'.
ACCESSION #
7055342

 

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