TITLE

LEARNING NEW LINES

AUTHOR(S)
Blyth, Alex
PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that British call centers have been using technology to improve service while controlling costs. Use of call centers in customer acquisition, retention and development; Statements by Anne-Marie Forsyth, chief executive of the Call Centre Association; Software and technology used; Operations by Mindpearl, Ion Group and The Phone Room; Advantages of a sector-based niche; Focus on the quality of staff.
ACCESSION #
7055319

 

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