Can branded rags bring riches to M&S?

Wilkinson, Amanda
July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p20
Trade Publication
Reports on efforts by British retailer Marks & Spencer PLC to improve its strong financial performance. Appointment of Alan McWalter as group marketing director in 1999; Dismissal of McWalter after an increase in pre-tax profits; Financial performance in 2002; Reason for McWalter's dismissal; Advertising efforts; Brand management strategies.


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