Can Royal Mail be the winning post?

Charles, Gemma
July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p19
Trade Publication
Reports on the challenges faced and strategies planned by the British firm Royal Mail Group PLC as of July 2002. Promotional deal with the sequel of the film 'Lord of the Rings'; Criticisms of the Mail's plan to charge households and businesses that receive less than 20 items of post a day; Plans by Allan Leighton, chairman of Consignia which is the parent company of Royal Mail; Financial performance of Consignia.


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