TITLE

Will new press body turn out to be a paper tiger?

AUTHOR(S)
Higham, Nick
PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on efforts by British national newspaper groups to increase their share of the advertising market. Challenges faced by newspapers, such as low revenue, fragmentation, poor standards and lack of professionalism; Formation of the Newspaper Marketing Agency (NMA) to market the medium; Search for a chief executive; Work of Richard Webb as chairman; Comparison of the NMA to the Radio Advertising Bureau.
ACCESSION #
7055251

 

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