Just a second - the third channel was first-rate

Desmond, Mick
July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p14
Trade Publication
Argues against criticisms of the coverage of the World Cup by British channel ITV. Proportion of audience reached by ITV1; Offer of a brand-building opportunity; Highest average live audience for the match between England and Sweden; Results of research on the World Cup coverage.


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