US-style sales for regional press ads?

Johnson, Branwell
July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p14
Trade Publication
Reports that the British regional press association Newspaper Society went on a fact-finding mission to the U.S. to see how the U.S. central sales operation, the National Newspaper Network, has increased regional papers' revenue. Sales impact of the U.S. network; State of regional press advertising in Great Britain; Arguments for and against a central sales point in Great Britain.


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