TITLE

ITC clears McDonald's ad

PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the British Independent Television Commission did not uphold complaints about McDonald's advertisement which featured a boy playing off his estranged parents in order to get two McDonald's meals. Arguments for and against the advertisement.
ACCESSION #
7055205

 

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