TITLE

Britvic moots Tango-sponsored teen TV show

PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the British firm Britvic Soft Drinks is planning to start a advertising-funded television program to support its Tango brand. Work on the programming idea by Shine M, a joint venture between MindShare and Elisabeth Murdoch-owned Shine Entertainment; Negotiations with Channel 5 about the broadcasting plans.
ACCESSION #
7055194

 

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