Britvic moots Tango-sponsored teen TV show

July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p12
Trade Publication
Reports that the British firm Britvic Soft Drinks is planning to start a advertising-funded television program to support its Tango brand. Work on the programming idea by Shine M, a joint venture between MindShare and Elisabeth Murdoch-owned Shine Entertainment; Negotiations with Channel 5 about the broadcasting plans.


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