TITLE

Standard appoints BBDH in battle to halt sales fall

AUTHOR(S)
Johnson, Branwell
PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the British paper 'Evening Standard,' published by Associated Newspapers, has appointed Partners BDDH to handle its advertising account. Aim of improving its declining circulation; Names of editors; Improvement strategies.
ACCESSION #
7055185

 

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