TITLE

Coke dumps Wieden & Kennedy UK

PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the firm Coca-Cola Great Britain has discontinued its agency relationship with Wieden & Kennedy UK and has given its Diet Coke advertising account to Lowe. Reason for selecting Lowe; Continuation of Wieden & Kennedy as agency for the Powerade drink.
ACCESSION #
7055099

 

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