Coke dumps Wieden & Kennedy UK

July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p10
Trade Publication
Reports that the firm Coca-Cola Great Britain has discontinued its agency relationship with Wieden & Kennedy UK and has given its Diet Coke advertising account to Lowe. Reason for selecting Lowe; Continuation of Wieden & Kennedy as agency for the Powerade drink.


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