July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p9
Trade Publication
Presents marketing and advertising news items in Great Britain as of July 18, 2002. Joint venture plan by Gallaher Group and RJ Reynolds; Adidas' plan to launch a designer clothing and footwear range called SportsStyle; Beverage Brands' launching of television commercials and a cinema advertisement.


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