Braun shaver to dispense skin cream
- Gillette targets women with new product Venus. Gigante, Lucienne // Caribbean Business;11/30/2000, Vol. 28 Issue 47, p5
Reports on Gillette Co.'s introduction of Venus, a shaving system for women. Specifications of the shaver.
- Gillette whisks $80M into SensorExcel. Sloan, Pat // Advertising Age;10/10/1994, Vol. 65 Issue 43, p41
Reports on Gillette Co.'s introduction of the SensorExcel shaving system. Launching of shaving system on network telecasts of the 1994 Thanksgiving Day football; Use of sports in the launch; Advertising campaign for the shaving system.
- Men's Health Must-Have. Goins, Liesa // Men's Health;May2004, Vol. 19 Issue 4, p70
Features the M3 Power razor from Gillette.
- Asda takes Mach 3 row to High Court. Benady, David // Marketing Week;7/8/1999, Vol. 22 Issue 23, p5
States that Asda has launched legal proceedings against Gillette after claiming that the latter company tried to stop it from selling its Tri-Flex own-brand three-blade shaving system. Background on the case.
- Taking It Off the Chin. Klara, Robert // Adweek;6/11/2012, Vol. 53 Issue 23, p32
The article discusses the evolution of advertisements for electric shavers from the first electric shaver ad in 1963 to the Gillette "Masters of Style" advertising campaign in 2012. Topics discussed include the technical information included in early electric shaver ads, the progression of...
- From cutting edge, Gillette launches Fusion. Alexander, Antoinette // Drug Store News;9/26/2005, Vol. 27 Issue 12, p4
Reports that Gillette Co. is rolling out during the first quarter its next generation in men's wet shaving systems. Increased pressure for rivals; Fusion shaving platform; First blockbuster for the Procter and Gamble-Gillette entity; Unique construction of the razors, which are also available in...
- Braun launches Syncro electric shaver. Cardona, Mercedes M. // Advertising Age;5/15/2000, Vol. 71 Issue 21, p4
Discusses the $15 million advertising campaign for Gillette Co.'s Braun Syncro System electric shaver. Features of the shaver; Details of the campaign handled by Lowe Lintas & Partners Worldwide; Expectation that the Syncro shaver will help to increase Braun's United States market share;...
- Advanced shavers add spark. // Chain Drug Review;11/7/2011, Vol. 33 Issue 19, p27
The article offers brief information on the Schick Hydro razor and the Schick Xtreme3 FitSytle Refresh disposable razor from Energizer Personal Care LLC and the Gillete Fusion ProGlide razor from Procter and Gamble Co.
- Revving up the ol' razor. // Drug Store News;2/16/2004, Vol. 26 Issue 2, p27
Reports that Gillette Co. aims to power razor sales with its battery-operated M3Power. Latest attempt to edge out competition from Schick's four-bladed razor, Quattro; Gentle pulsing action that stimulates hair upward and away from skin; Multiyear product development.