Swedish Match looks for marketing chief
- Swedish Match hires Bic man for UK role. // Marketing Week;2/6/2003, Vol. 26 Issue 6, p9
Reports on the recruitment of Gareth Piers Newton for the position of marketing controller of Swedish Match AB in Europe. Management of advertising and agency relationship; Career history of Newton; Enhancement of consumer and trade marketing.
- Swedish Match lines up mild cigar brand for launch in UK. // Marketing Week;6/18/1998, Vol. 21 Issue 16, p8
Focuses on plans by Swedish Match, a tobacco company, to launch a cigar brand in Great Britain. Name of the cigar; How the cigar will be packaged; Range of cigars offered by Swedish Match; Brands the cigar will be competing against; Details on the appointment of Mellors Reay and Partners as...
- Agencies. // Marketing Week;3/25/1999, Vol. 22 Issue 8, p10
Reports that Swedish Match has introduced changes in its advertising campaign theme in Great Britain for 1999.
- Swedish Match aims at student market. Witt, Joanna // Marketing (00253650);8/31/2000, p8
Reports on Swedish Match AB's plans to launch a Web site to market its Swan brand of papers, filters and matches in Great Britain. Target customers; Goals of the site.
- Nicotine gum bites off more than it can chew. Wheeler, Brian // Marketing Week;7/6/2000, Vol. 23 Issue 23, p20
Reports on tobacco company Swedish Match's plan to market a nicotine gum for smokers. Sale of the first nicotine gum as a stop-smoking aid; Growth of the market for nicotine replacement therapy; Ban on the chewing of tobacco in Great Britain in the 1990s.
- ...20m tobacco brief for Publicis. O'Sullivan, Tom // Marketing Week (01419285);3/26/1998, Vol. 21 Issue 4, p13
Reports on the hiring of Publicis company, to handle an international campaign for the tobacco company Swedish Match. Aims of the account; Identification of the core tobacco brands of Swedish Match.
- Swedish Match picks UK managing director. // Marketing Week;2/28/2002, Vol. 25 Issue 9, p8
Reports the promotion of Simon Duggan as managing director of Swedish Match in Great Britain. Role of Duggan in developing products for global markets; Career background of Duggan in the field of marketing; Appointment of Burkitt DDB to a 10 million pounds account a nicotine-based chewing gum...
- Swedish Match appoints Mellors Reay for UK strike. // Marketing Week (01419285);4/16/1998, Vol. 21 Issue 7, p9
Announces the appointment of Mellors Reay & Partners as the first above-the-line advertising agency for tobacco company, Swedish Match. Information on the dollar value of the account; Comments from spokeswoman for Swedish Match; Background information on Swedish Match.
- Swedish Match challenges Rizla with ...3m relaunch of Swan brand. // Marketing Week;1/7/1999, Vol. 21 Issue 43, p6
Reports on Swedish Match's relaunching of its Swan brand products. Swedish Match's bid to face competitor Rizla; Aim to increase the company's share in filters and papers; Growth of the roll-your-own market.