SCA creates group role to bolster brand position

Singh, Sonoo
July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p6
Trade Publication
Reports that the British toilet tissue maker SCA Hygiene Products Ltd. has promoted its marketing manager for tissue, Lesley Cordial, to marketing controller of its tissue and fluff division. Creative review of the Velvet brand; Work of Roose as creative agency for SCA.


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