TITLE

SCA creates group role to bolster brand position

AUTHOR(S)
Singh, Sonoo
PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the British toilet tissue maker SCA Hygiene Products Ltd. has promoted its marketing manager for tissue, Lesley Cordial, to marketing controller of its tissue and fluff division. Creative review of the Velvet brand; Work of Roose as creative agency for SCA.
ACCESSION #
7054967

 

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