TITLE

Tesco rivals Blue Parrot Café range

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
July 2002
SOURCE
Marketing Week;7/18/2002, Vol. 25 Issue 29, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the British firm Tesco PLC will launch Tesco Kids, a branded range of children's food. Marketing of the foods products to children ages five to 11; Inclusion of 50 products in the food range; Promotion on healthy eating.
ACCESSION #
7054957

 

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