Tesco rivals Blue Parrot Café range

Wilkinson, Amanda
July 2002
Marketing Week;7/18/2002, Vol. 25 Issue 29, p5
Trade Publication
Reports that the British firm Tesco PLC will launch Tesco Kids, a branded range of children's food. Marketing of the foods products to children ages five to 11; Inclusion of 50 products in the food range; Promotion on healthy eating.


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