Convert more Web visitors into buyers with pictures and videos

Smith, Brad
January 2012
Outdoor Power Equipment;Jan2012, Vol. 55 Issue 1, p22
The article focuses on the significance of the Web as a medium for merchandising inventory and drive incremental sales of outdoor power equipments in the U.S. It states that website solutions providers offer proven tools to keep online inventory and product specifications as appealing as the showroom. It discusses how to make videos to add depth to the products that should not be longer than five minutes including wrap-up section where salespeople get to state their name and contact information.


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