Wen, Lee Jing; Arokiasamy, Lawrence
June 2011
Interdisciplinary Journal of Contemporary Research in Business;Jun2011, Vol. 3 Issue 2, p1695
Academic Journal
In the recent years, a number of emerging issues are posing serious challenges to the consumer electronic companies. Hence, these consumer electronic companies enter the new area, dramatic challenges begun such as globalization, information technology advancement, competition and financial constraints. Thus understanding the problems and think a way to expand and strategies electronic company's to future progress and grows. Therefore this article explore the integrated business strategy based on the case study on two Korean's consumer electronic companies in their internalization process, in particular concentrated on enter into China's market. Based on the finding of qualitative analysis, this paper proposes a model to integrate international marketing, business and operation strategy from some literatures on internationalization process models and a case study on two Korean companies for enter into foreign market. This conceptual paper is aiming to incorporate both theoretical and practical business strategies into firm's international expansion. We finish with implication for international management, and a concluding statement.


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