TITLE

Negotiation Know-How

AUTHOR(S)
Wylie, Arthur
PUB. DATE
January 2012
SOURCE
Sales & Service Excellence Essentials;Jan2012, Vol. 12 Issue 1, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article highlights the importance of negotiations in marketing practices. It is stated that closing a deal is a skill, which if executed well, requires implementation of key principles, in a futurist, skillful and inspired way, and application of methods to achieve the desired objective. The article also offers information on conveying and articulating vision of the outcome.
ACCESSION #
70534610

 

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