TITLE

International Channel Seeks Assimilated Italians

AUTHOR(S)
Hogan, Monica
PUB. DATE
July 2002
SOURCE
Multichannel News;7/22/2002, Vol. 23 Issue 29, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the issue of foreign language programming in the U.S. Inclusion of the third generation Americans on the issue; Availability of ethnic channels on cable television; Marketing strategy used in multicultural population.
ACCESSION #
7049575

 

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