TITLE

WSNet's Small-Town Effort Pushes 'Big City' Digital

AUTHOR(S)
Hogan, Monica
PUB. DATE
July 2002
SOURCE
Multichannel News;7/22/2002, Vol. 23 Issue 29, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the plan of WSNet to introduce a consumer advertising campaign for Advanced Digital Cable service in the U.S. Tagline of the advertising campaign; Implementation of digital cable offering; Marketing strategy of the company.
ACCESSION #
7049574

 

Related Articles

  • BBC Broadcast rolls out ad campaign to launch digital BBC4. Lee, Jeremy // Campaign;2/15/2002, Issue 6, p8 

    Reports on the launch of the BBC4 in England with a campaign using the line 'Everybody needs a place to think.' Feature of the television execution; Role of BBC Broadcast for creating and producing the campaign; Aim of the campaign.

  • BBC backs digital with celebrity ad campaign. Brech, Poppy // Marketing (00253650);3/20/2003, p7 

    Reports on the featuring of celebrities in the second phase of British Broadcasting Corp.'s advertisement campaign for digital television as of March 2003. Key features of the advertisements.

  • BBC ads set to promote digital take-up. Brech, Poppy // Marketing (00253650);10/10/2002, p7 

    Focuses on the advertising campaign of BBC to promote Freeview, a digital terrestrial platform. Aim of promoting digital television take-up; Support of retailers for the point-of-sale efforts of Freeview; Establishment of a helpline to provide advice for the platforms.

  • Telewest digital launch pushes `choice' theme. Crawford, Anne-Marie // Marketing (00253650);10/28/1999, p10 

    Reports on Telewest's launch of an advertising campaign for its digital television service, Telewest Active Digital, in Great Britain. Campaign's use of a Telewest `smart baby' to represent the birth of a new generation of digital services; Service packages offered.

  • Kraft to launch digital advertising.  // Prepared Foods;May98, Vol. 167 Issue 5, p37 

    Reports on the plan of the Kraft Foods company to launch a digital television advertisement for its products. Information on the alliance formed by Kraft with the Grey Advertising company; Cable networks where Kraft will begin advertising; Comments from Alec Gerster, executive vice president of...

  • Freeview - Left behinds.  // Campaign;11/28/2014, p1 

    The article offers information on the advertisement campaign for Freeview, the free-to-air digital Television service, created by Rob Tenconi and Mark Franklin, and directed by Sam Brown, that displays the unsold items including toys and ornaments at a deserted jumble sale.

  • Samsung Hits Pricey TV's Play Button. Wasserman, Todd // Brandweek;11/06/2000, Vol. 41 Issue 43, p6 

    Focuses on the advertising campaign budget allocated by Samsung to promote its digital television (TV) sets. Prices of its digital TV; Tagline of the campaign; Features of the digital TV sets from Samsung; Sales of digital TV.

  • BBC trundles out digital bandwagon. Bentley, Stephanie // Marketing Week;8/20/1998, Vol. 21 Issue 25, p16 

    Focuses on the British Broadcasting Corporation's (BBC) advertising campaign for digital television in the Great Britain. Reference to the role of author, Salman Rushdie and other celebrities in the campaign; When the advertisement will be released; Reference to the advertisement's endline `The...

  • Paying for DTV. Stendal, Don; Dick, Brad // Broadcast Engineering;Sep2001, Vol. 43 Issue 10, p72 

    The article discusses issues surrounding the digital television (DTV) conversion. A program that offers a low-cost benefit to all concerned and helps move forward to a conversion to digital is also discussed. A timely conversion to DTV could be orchestrated through a well-organized advertising...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics