TITLE

Burnett Goes Serial for Secret

AUTHOR(S)
Baar, Aaron
PUB. DATE
July 2002
SOURCE
Adweek Midwest Edition;7/15/2002, Vol. 43 Issue 29, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Leo Burnett explores the dynamics of a relationship in a serialized campaign for Procter & Gamble's Secret antiperspirant. Features of the campaign; Tagline of the campaign.
ACCESSION #
7046794

 

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