TITLE

Handset Makers Step Up Retail Efforts

AUTHOR(S)
Marek, Sue
PUB. DATE
July 2002
SOURCE
Wireless Week;7/22/2002, Vol. 8 Issue 29, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the development of training programs by several handset makers, which would equip retailers and their salespeople with the information and tools necessary to sell the company's devices, in July 2002. Information on the support network established by Sony Ericsson; Efforts done by Nokia to provide product training and demonstrations; Approach done by Motorola Inc. to the education of retailers and salespeople.
ACCESSION #
7036987

 

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