Handset Makers Step Up Retail Efforts

Marek, Sue
July 2002
Wireless Week;7/22/2002, Vol. 8 Issue 29, p16
Trade Publication
Reports on the development of training programs by several handset makers, which would equip retailers and their salespeople with the information and tools necessary to sell the company's devices, in July 2002. Information on the support network established by Sony Ericsson; Efforts done by Nokia to provide product training and demonstrations; Approach done by Motorola Inc. to the education of retailers and salespeople.


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